A brand new website is something extremely exciting for any new brand. Unfortunately, for several companies, investing in website redesign can lead to confusion after the website has been launched. The reason behind this is even though the website is eye-catching; it is not bringing in sales, traffic, and leads, because of one crucial factor that is missing from the redesigned website. This crucial factor is undoubtedly search engine optimization. Irrespective of the industry that you belong to, your audience, the services, and products that you offer, you cannot ignore that search engine optimization is one of the most important elements associated with the website redesign. According to https://www.huffpost.com, if your website is SEO-friendly, there is no denying the fact that you are going to be rewarded.
Will redesigning your website affect SEO?
This is one common question that several website owners keep asking. It is important to understand that search engine optimization can definitely have an effect on your website redesign in two different ways. When you exclude search engine optimization from website redesign, it can lead to loss of sales and traffic. However, when you include search engine optimization within website redesign, the sales and traffic can increase.
Since search engine optimization optimizes the site for both the search engines as well as people, it will help customers to find you easily through Bing, Google, and several other reputed search engines. You have the option of launching the best-designed sites but if you are not optimizing it, no one is going to find it. This is why search engine optimization is necessary for redesigning your website.
Not concentrating on SEO can hurt the website
Damaging the SEO of the website can be responsible for lower rankings within the search results because the site is going to have no value from the perspective of the reputed search engines and users. This will be responsible for impacting the website traffic, online sales, and efforts of lead generation. You have the option of bringing customers and traffic to the website with the help of paid advertising but this will lead to a huge investment from the team. Various other approaches like social media and email require investment. Apart from that, you also require monthly spend on paid advertisements. Approaches like social media and email require investments.
Improving SEO can help in increasing the ranking of your website. In certain cases, you will see that your website is appearing more within the search results. This will be responsible for providing additional visibility and the chance of reaching more buyers as well as shoppers within the target audience. These increases will translate to leads, website traffic, and sales for the business.
Why should you consider SEO with the website redesign?
You already know that incorporating search engine optimization into website redesign can be beneficial for your company as it can help in increasing the website traffic along with the sale and lead numbers. However, there are other important reasons why you should consider adopting SEO.
- You can receive returns on the redesign.
- Get SEO built-in to the design.
- Preserve existing optimizations.
- Create the perfect launchpad for success.
Receiving returns on the redesign
Any website can cost from $1000 to $10,000. This means that you will want a website that will not only perform but also deliver a return on investment. Launching the redesigned website with search engine optimization is going to help the business earn back the investment. The reason behind this is that the optimizations, which include fast page speed or informational page title, is going to make the website friendly to users as well as search engines. For the best return on investment, you have to invest in optimizations, which go beyond the website as well as encompass off-page SEO. If you are interested in a long term return on investment from search engine optimization, you must make it a part of the ongoing marketing strategy.
Get SEO built into the design
A new and redesigned site will provide the company with a fresh and beautiful start. It will also offer the chance of designing as well as building a website that is completely SEO optimized. This optimization will help in improving the page speed; take care of internal linking, navigation, breadcrumb navigation, etc. You will be able to build a perfect website, which will be loved by search engines and users. You can always take professional help so that you can make the website SEO friendly.
Preserve existing optimizations
Companies, which use search engine optimization, can never afford to ignore SEO from the website redesign. A redesign, which completely neglects SEO, can cost your website a lot of money in the long run. This is why the internal team for the web design agency should incorporate search engine optimization into the design. It is a must that you understand website redesign SEO.
Create the launchpad for success
If you are like other companies, you are redesigning the website to help the business grow. You are not launching your website to decimate the website traffic, lead generation efforts, online sales, etc., which will happen if search engine optimization is not an important part of the website redesign process. You are updating the site so that people find it easy to visit the website, browse, and purchase the services and products without any hesitation. Incorporating search engine optimization will help your website to gain success.
Keeping the SEO while redesigning the website
Given below is a list of the website redesign checklist that you need to follow.
- Ensure that you are establishing information architecture and site map.
- Compile the on-page optimizations.
- Map 301 redirects.
- Create a site backup.
- Submit the XML sitemaps.
If you are not incorporating search engine optimization while redesigning your website, you are going to be at a huge loss. Redesigning your website with SEO can help you to increase your sales and take your business to the next level.
Conclusion
Every business needs to consider redesigning their website at some point in time. However, they cannot ignore search engine optimization at all. Make sure that you are going through everything that has been mentioned above so that you understand the importance of SEO and website redesign.